Facebook
have recently decided that a good course of action would be to charge
people to message others who they aren't "friends" with. I first saw it
advertised with regards to spamming celebrities and I thought this
service was exclusive to people with a certain number of friends or who
we could consider to be famous, but after someone tried to message my
dad and it was going to cost them 72 pence, I realised it applied to
everyone.
Now
on the one hand it does stop spammy messages which are annoying to
everyone, but what does it encourage? From a business perspective it
seems a bit of a stupid move by Facebook, if I was to send a message to
someone I didn't have on Facebook, odds are I have them on LinkedIn,
Google+ or Twitter and I would simply message them on one of those
services, direct competitors to Facebook, or who knows even give them a
phonecall. It could also lead to an increase in friends, which sounds
like a good on paper but in the world of Facebook, a lot of people would
oppose this. People who want to message you are much more likely to
just add you as a friend rather than pay Facebook however much it costs
to send you a message and I know a lot of people who like their
friendlists and keep them neat and tidy with, you know, people they
actually know.
On
the other hand of course some sort of regulation toward Facebook
messaging is to be expected, with LinkedIn having certain requirements
before being able to contact a person (you have to know them or have to
have worked with them at some point), and Twitter having the rule of
having to be followed by somebody to be able to private message them,
Facebook had nothing like this, well now they do. Also I think it is
worth mentioning that if someobdy has gone through the effort of paying
to be able to message you, the recipient is definitely going to read
that message, making them more important and a bigger commitment than a
Twitter message or LinkedIn one.
While
understanding the reasoning behind the move, I feel that it could have
been executed better, the idea of handing money over to message people
does reinforce the idea that Facebook is it's own world that a huge
proportion of the world is a part of. Maybe
Facebook are so confident in their power that that doesn't matter to
them and they feel they can get away with charging money for messaging
people because they are in charge and people will do it regardless?
People take money more seriously than accepting a request on LinkedIn
or following a person on Twitter, this to me, is one of many reasons for
Facebook's popularity and power. It is more real and people live their
lives in it and now it seems that real life and Facebook life is
overlapping even more, and perhaps moulding in to one.
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